Cue the Bouncing Ad

When it comes to advertising, there’s disruptive, and then there’s disruptive. Potentially coming to a Web page near you is AdsThatBounce. The unit floats across the screen like the ball from a game of Pong of Breakout. It’s reminiscent of the million dollar homepage and a few other gimmicks. The company’s founder Tom Kerasias said, “I wanted to do something radically different, something that has never been done before,” in a company statement. It appears this ad will likely join the ranks of formats like the pop up and ads like the dancing people in the ads.

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