More NewsCultureFinder.com Launches First National Campaign

CultureFinder.com Launches First National Campaign

CultureFinder.com, a NewYork-based arts information and ticketing Web site, kicked off itsfirst nationwide advertising effort.

CultureFinder.com, a New York-based arts information and ticketing Web site, kicked off its first nationwide advertising effort.

Creative duties for the campaign are being handled by Biederman Kelly Krimstein & Partners, and Empower MediaMarketing is doing the media buying. Billings are estimated to be approximately $2 million.

The ads will tout the ease with which arts lovers can buy tickets and get information on CultureFinder.com. “Are you the kind of person who circles things and never goes?,” reads the headline on the print advertisement. The campaign’s tagline is “Get the Scoop, Get the Tickets, Get Going.”

“After all of the success we’ve had building our brand through online partnerships, it was time to turn our attention to offline marketing,” said Eugene Carr, founder and CEO of CultureFinder.com. The company operates a co-branded site with Salon.com.

The advertisements will run through the end of February 2000 in national print publications like The New York Times, USA Today, The Wall Street Journal, The New Yorker, USA Weekend and Parade. Radio spots will air on National Public Radio, Network Radio and the Classical Music Network.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts