CultureFinder.com, a New York-based arts information and ticketing Web site, kicked off its first nationwide advertising effort.
Creative duties for the campaign are being handled by Biederman Kelly Krimstein & Partners, and Empower MediaMarketing is doing the media buying. Billings are estimated to be approximately $2 million.
The ads will tout the ease with which arts lovers can buy tickets and get information on CultureFinder.com. “Are you the kind of person who circles things and never goes?,” reads the headline on the print advertisement. The campaign’s tagline is “Get the Scoop, Get the Tickets, Get Going.”
“After all of the success we’ve had building our brand through online partnerships, it was time to turn our attention to offline marketing,” said Eugene Carr, founder and CEO of CultureFinder.com. The company operates a co-branded site with Salon.com.
The advertisements will run through the end of February 2000 in national print publications like The New York Times, USA Today, The Wall Street Journal, The New Yorker, USA Weekend and Parade. Radio spots will air on National Public Radio, Network Radio and the Classical Music Network.
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