CampaignsCurrys PC World launches #PerfectMatch owner-product love story

Currys PC World launches #PerfectMatch owner-product love story

Currys PC World launched a new ad series on Facebook this week which visualises the loving relationship between people and their products.

Currys PC World has launched a new ad series on Facebook which visualises the loving relationship between people and their products.

“The perfect match” ad series follows on from last year’s “would like to meet” campaign.

Created by 1000heads, the spots show owners and products moving in together, which will be launched on Facebook and shared across Curry PC World’s social media channels from today (April 23).

Bridget Meiring, the social media manager for Currys PC World, said: “The first Would Like to Meet series was a light-hearted expression of our understanding that tech choices are about chemistry.

“The films generated a superb level of engagement from our social communities, and crucially provided our customers the opportunity to reveal to us how they feel about the everyday electronics that make their lives easier.

“The second series uses this customer insight, and a large dash of oddity and humour to further dramatise the joy that the right products bring to our customers’ lives when matched to their individual needs or desires.”

Joel Diamond, an account director at 1000heads, added: “The Would Like to Meet series is a great example of how short-form video content can push social conversation and engagement with a brand beyond the usual boundaries and help build a lasting relationship with the audience.”

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