Online spending in the U.S. reached $1.028 billion this Cyber Monday, growing 16 percent over the same day last year and representing the heaviest U.S. online shopping day on record, according to data from comScore.
As well as spending more overall, consumers also spent more per purchase, with an average transaction value of over $60 dollars, up 10 percent versus the same day in 2009. Dollars per buyer, meanwhile, rose by 12 percent.
For the holiday season-to-date, a total of $13.55 billion has been spent online, the measurement firm said, marking a 13 percent increase versus the corresponding days last year.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?