Online spending in the U.S. reached $1.028 billion this Cyber Monday, growing 16 percent over the same day last year and representing the heaviest U.S. online shopping day on record, according to data from comScore.
As well as spending more overall, consumers also spent more per purchase, with an average transaction value of over $60 dollars, up 10 percent versus the same day in 2009. Dollars per buyer, meanwhile, rose by 12 percent.
For the holiday season-to-date, a total of $13.55 billion has been spent online, the measurement firm said, marking a 13 percent increase versus the corresponding days last year.
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