GIC Global Intertainment Corp., which operates an online sports book and casino at www.cyberbetz.com, said it expects to launch an advertising campaign this month that will include radio, banner ads, newsprint and television.
The highlight of the campaign will be a 30-minute “documentary/infomercial” titled “Offshore Sports Wagering The Future Is Now,” which will be sponsored by Cyberbetz and will air on late night cable across North America. Spending was not disclosed.
The program will be part of a two part series, hosted by Buzz Daly, publisher of “Player’s Guide to Las Vegas Sports Books” and will feature three “experts” in a round table format discussing Offshore Sports wagering and online casinos.
GIC said it is currently preparing its first quarter audited financials, which will be posted on the Internet in late January or early February. The company said it expects to be profitable in either the first or second quarter of operations. Cyberbetz is legally licensed in the commonwealth of Dominica in the West Indies.