The ad agency was brought aboard to help broaden and shape the CyberCash brand, furthering the company’s core business and positioning it for new e-commerce ventures, the companies said. Katsin/Loeb topped 20 agencies in a three-month review for the $3 million account.
“With each passing year, it becomes increasingly clear that e-commerce is the way of the future,” said Katsin/Loeb President Daniel Katsin. “CyberCash is at the head of this e-food chain and we’re thrilled to communicate their message to a wide-ranging audience, from merchants to consumers.”
Katsin/Loeb, which succeeds Atlanta-based advertising and marketing firm Donino White & Partners, will create print and broadcast ads targeted to online and traditional brick-and-mortar merchants, portals, banks and consumers. The agency’s first project is the design of new corporate identity materials, with CyberCash advertising scheduled to break in the latter part of 1999.
Katsin/Loeb’s clients include Fireman’s Fund Insurance Co., Radisson Seven Seas Cruises and Yale-New Haven Health, among others.
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