More NewsCyberian Outpost Launches New TV, Radio Ads

Cyberian Outpost Launches New TV, Radio Ads

Kent, CT-based online computer goods retailer Cyberian Outpost Inc. began the secondphase of its brand building campaign with a new series of radio andtelevision commercials.

Kent, CT-based online computer goods retailer Cyberian Outpost Inc. began the second phase of its brand building campaign with a new series of radio and television commercials.

The company said it is continuing to target the sophisticated computer retail market with “breakthrough creative.” Spoofing the sci-fi thriller movies of the 50s, the new advertisements take a humorous/promotional look at the company’s customer service and new, free overnight shipping.

Television commercials will be broadcast on national cable, as well as local affiliates in New York, Los Angeles and San Francisco. Spending was not disclosed. The New York advertising firm of Cliff Freeman & Partners produced the commercials, featuring the new tagline: “Hardware. Software. Answers.”

“In a market that is as competitive as ours, it is essential to make a strong impression among consumers,” said Darryl Peck, president and chief executive officer of Cyberian Outpost. “Our breakthrough creative advertising and innovative approach to customer service has effectively set Outpost.com apart from its competitors.”

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

2w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts