Cyberian Outpost, Roxy Systems Using Webstakes' E-Mail Service
Internet computer marketer Cyberian Outpost and consumer electronicscompany Roxy Systems have signed up with Webstakes in New York City to use its newopt-in e-mail service, DirecToMe.
Internet computer marketer Cyberian Outpost and consumer electronicscompany Roxy Systems have signed up with Webstakes in New York City to use its newopt-in e-mail service, DirecToMe.
Internet computer marketer Cyberian Outpost and consumer electronics company Roxy Systems have signed up with Webstakes in New York City to use its new opt-in email service, DirecToMe.
The retailers are using Webstakes’ new system to distribute offers and branding messages to targeted audiences on the Web via email. Financial arrangements were not disclosed.
Currently, Webstakes’ interactive, promotion-based Webstakes.com site deploys more than 700,000 DirecToMe messages each month for advertisers who use the tool to sell or test new products, find new buyers, build customer loyalty or maintain customer relationships. Webstakes.com, which claims more than one million members, is a provider of targeted consumers for online advertisers through Internet sweepstakes and sponsorships
“DirecToMe is a powerful solution for directly linking targeted consumers with brand-name products. The tool goes a step beyond typical email programs because it only sends email to consumers who opt-in for a particular message or offer, ensuring the highest levels of campaign performance,” said Steven H. Krein, president and co-founder of Webstakes.
Target recipients are selected through specific “member” profiles, rather than assumed behaviors gathered via demographics or other generic means. And it automatically drives email promotions to individuals based upon their answers to specific questions about products or services for which they have already shown a preference.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article