The retailers are using Webstakes’ new system to distribute offers and branding messages to targeted audiences on the Web via email. Financial arrangements were not disclosed.
Currently, Webstakes’ interactive, promotion-based Webstakes.com site deploys more than 700,000 DirecToMe messages each month for advertisers who use the tool to sell or test new products, find new buyers, build customer loyalty or maintain customer relationships. Webstakes.com, which claims more than one million members, is a provider of targeted consumers for online advertisers through Internet sweepstakes and sponsorships
“DirecToMe is a powerful solution for directly linking targeted consumers with brand-name products. The tool goes a step beyond typical email programs because it only sends email to consumers who opt-in for a particular message or offer, ensuring the highest levels of campaign performance,” said Steven H. Krein, president and co-founder of Webstakes.
Target recipients are selected through specific “member” profiles, rather than assumed behaviors gathered via demographics or other generic means. And it automatically drives email promotions to individuals based upon their answers to specific questions about products or services for which they have already shown a preference.
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