Cydoor, TUCOWS Agree to Co-Market Software Ad Package

Cydoor Technologies, which makestechnology to let software developers place ads in their products, onWednesday teamed with download site TUCOWSNetwork, in an alliance that will likely speed the distribution andadoption of the Cydoor technology.

Cydoor Technologies, which makes technology to let software developers place ads in their products, on Wednesday teamed with download site TUCOWS Network, in an alliance that will likely speed the distribution and adoption of the Cydoor technology.

The deal calls for the two companies to co-market a package of tools that would let software companies place banner ads and an e-commerce utility on their programs. The tools also let software companies send bug patches, version upgrades, and updates to their users.

Companies like Cydoor, Radiate, and Conducent, which all help software companies place ads in their products, aim to foster a revolution in the software business. Generating revenue through advertising, they say, will make software more like Web sites, which can be offered free of charge. The advertising, these companies contend, will allow software developers to abandon free trial periods and reduce prices to the end user.

In addition, the technology these companies are offering allow software developers to have longer-term relationships with their customers, and monitor usage patterns on their products.

“TUCOWS has excellent relationships within the software community, and we are thrilled to team up with such a respected partner,” said Ofer Druker, vice president of marketing at Cydoor.

“Through our partnership, TUCOWS and Cydoor will provide a hugely valuable package to software companies, enabling them to gain a steady source of income as well as an all-important and fast-growing user base.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource