More NewsCydoor, TUCOWS Agree to Co-Market Software Ad Package

Cydoor, TUCOWS Agree to Co-Market Software Ad Package

Cydoor Technologies, which makestechnology to let software developers place ads in their products, onWednesday teamed with download site TUCOWSNetwork, in an alliance that will likely speed the distribution andadoption of the Cydoor technology.

Cydoor Technologies, which makes technology to let software developers place ads in their products, on Wednesday teamed with download site TUCOWS Network, in an alliance that will likely speed the distribution and adoption of the Cydoor technology.

The deal calls for the two companies to co-market a package of tools that would let software companies place banner ads and an e-commerce utility on their programs. The tools also let software companies send bug patches, version upgrades, and updates to their users.

Companies like Cydoor, Radiate, and Conducent, which all help software companies place ads in their products, aim to foster a revolution in the software business. Generating revenue through advertising, they say, will make software more like Web sites, which can be offered free of charge. The advertising, these companies contend, will allow software developers to abandon free trial periods and reduce prices to the end user.

In addition, the technology these companies are offering allow software developers to have longer-term relationships with their customers, and monitor usage patterns on their products.

“TUCOWS has excellent relationships within the software community, and we are thrilled to team up with such a respected partner,” said Ofer Druker, vice president of marketing at Cydoor.

“Through our partnership, TUCOWS and Cydoor will provide a hugely valuable package to software companies, enabling them to gain a steady source of income as well as an all-important and fast-growing user base.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts