Broadband Internet provider Cypress Communications Friday launched a print advertising campaign aimed at reaching small- and medium-sized businesses.
The ads take a lighthearted and fun approach with the tagline, “Isn’t it time for a more intelligent workplace?”
Print ads will appear in a combination of national business magazines, real estate industry trade publications and local market business publications in the markets Cypress Communications (CYCO) serves.
“These ads will create a brand personality while keeping things simple and attention-getting,” said Ron Huey, principal at Huey/Paprocki, the shop executing the campaign.
“We want to create an instant impression of what Cypress Communications is all about.”
Spending for the campaign wasn’t disclosed.
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