SocialSocial MediaDachis Amps up Youth Focus With Acquisition of Archrival

Dachis Amps up Youth Focus With Acquisition of Archrival

Archrival is a social media outreach firm and a Facebook "preferred developer."

Dachis Group, a social media consultancy based in Austin, TX, is hoping to amp up its youth marketing cred with the acquisition of Archrival, a social media outreach firm and one of the 14 original Facebook “preferred developers.”

Terms of the deal were not disclosed. Combined, the two companies boast about 150 employees and nine offices, including Archrival’s Lincoln, NE headquarters.

Archrival is known for developing youth-oriented smart phone apps, videos and Facebook pages for brands like Red Bull, ESPN and Hormel Foods. Among Archrival’s work for Red Bull was Red Bull Stash, a promotion that sent consumers looking for hidden stashes of the drink around the country using clues provided via Facebook and a smartphone app.

Despite knowing how important youth outreach is, “most companies aren’t prepared to actually connect and communicate with youth culture,” said Clint Runge, co-founder and creative director of Archrival, in a written statement. His company’s approach, he said, went “beyond advertising” to make the connection.

Existing Dachis clients include American Express, AOL, AT&T, Bud Light and Calvin Klein. Archrival will continue to function under its own name, but will add “a Dachis company.”

Facebook launched its Preferred Developer program in December to 2009 to help connect marketers with developers that had a history of creating reliable content for the site.

Related Articles

Intro guide: Are you using the right marketing automation platform?

Marketing Automation Intro guide: Are you using the right marketing automation platform?

1m Jonathan Brown
Four tips to make the most of marketing attribution

Data-Driven Marketing Four tips to make the most of marketing attribution

5m Tereza Litsa
The rise of marketing attribution and the benefits for marketers

Data-Driven Marketing The rise of marketing attribution and the benefits for marketers

8m Tereza Litsa
The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

10m Al Roberts
How financial services CMOs should approach regulation

Digital Transformation How financial services CMOs should approach regulation

11m Al Roberts
How are traditional banks competing for customers in a digitally disrupted industry?

Finance How are traditional banks competing for customers in a digitally disrupted industry?

1y Al Roberts
5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

1y Tereza Litsa
Why banks are becoming customer-centric organizations

Analyzing Customer Data Why banks are becoming customer-centric organizations

1y Al Roberts