Daily Candy Sale in the Offing


The WSJ reports today that Daily Candy’s dozen or so e-mail newsletters are on the block. The story’s angle is AOL-pariah-makes-good, as the women’s lifestyle publisher is majority-owned by Robert Pittman, who was at one time #2 at AOL.

Who will bite? The usual suspects would be News Corp., Yahoo! and maybe IAC. Yahoo! would seem the best cultural fit. But then MSN is reportedly waiting on a cash infusion from Microsoft, so that’s another possibility. Silly speculation aside, perhaps most interesting to me about a Daily Candy sale would be what it’s not: video. Just a little reminder e-mail’s still got it going on.

Updated, July 10: Daily Candy is now off the block, according to this story in the Journal.

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