After only a year, Jeremy Daly has decided to return from digital to his integrated agency roots. Euro RSCG New York recruited Daly, most recently planning director at Agency.com, to fill the new role of director of digital planning.
At Euro RSCG, he is settling into what, for him, might actually be the perfect job. “Some of the first conversations I had with [Euro RSCG co-CEO] Jeff Brooks, and some of the descriptions he gave for the role he wanted, it was an eerie sensation because it was the dream role I wanted to play,” Jeremy Daly told ClickZ News in an exclusive interview.
This isn’t the first time a jump from one agency to another has been a major career move. Daly was at Ogilvy for five years as director of interactive services in the Toronto office, and then partner, interactive marketing director in New York. He worked on accounts including IBM, American Express, Yahoo, Unilever, and Cisco. At some point, he knew it was time for a change.
While at Agency.com as director of planning, Daly worked with Mars, British Airways, and electronics firm LG. He joined the digital agency in March 2008.
“I went to Agency.com because I wanted to shift my thinking as much as I could,” Daly said, noting he wanted to work at a pure-play digital agency. In time, however, his thoughts shifted back to the big picture agencies. “After being there for a period of time I realized I enjoy doing digital much more in an integrated process.”
Daly was recruited by Euro RSCG New York, though he said he considered other opportunities before accepting his current role. Several factors attracted him to the agency: a diverse team, classic strategy, planning strategy, and digital strategy. “I don’t think it’s that common in the market to have that kind of integrated strategy team,” he said.
He also liked the co-CEO structure; the firm has one CEO with a digital background and another from a strategy background. “It says a lot to me about what the organization does,” said Daly.
Barely a week into his new role as director of digital planning, Daly was already deeply involved in prepping for a client pitch. On his second day he and the rest of his team were in the office until 1 AM working on a business pitch. What impressed Daly and reassured him of his move to RSCG was the collaboration that happened in the meeting. “There were 10 people around the room from all different business backgrounds pitching and sharing ideas,” he said.
“So far there doesn’t seem to be the same issue of silos that exists with larger agencies that are integrated,” Daly said. “What attracted me is [Euro RSCG] was the agency that felt like it was the furthest along, but that there was still work that could be done, and further it could go.”
Daly’s first client is Schwab. He said he also expects to do some work for Volvo.
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