Chair of SEMPO, partner in Sitelab, Dana Todd continues to be something of an interactive marketing force of nature. And now, she’s one of the founders of a new advertising/PR hybrid play called Newsforce.
The newly-founded company places press releases – in their entirety – in premium ad positions on major publisher sites. Really major publisher sites, like WashingtonPost.com, USA Today, Time, and Slate.
As you’d imagine, Newsforce gets the PR game. Naturally, they’re already generating their own media coverage.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.