Chair of SEMPO, partner in Sitelab, Dana Todd continues to be something of an interactive marketing force of nature. And now, she’s one of the founders of a new advertising/PR hybrid play called Newsforce.
The newly-founded company places press releases – in their entirety – in premium ad positions on major publisher sites. Really major publisher sites, like WashingtonPost.com, USA Today, Time, and Slate.
As you’d imagine, Newsforce gets the PR game. Naturally, they’re already generating their own media coverage.
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will ... read more
Our research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city ... read more