Chair of SEMPO, partner in Sitelab, Dana Todd continues to be something of an interactive marketing force of nature. And now, she’s one of the founders of a new advertising/PR hybrid play called Newsforce.
The newly-founded company places press releases – in their entirety – in premium ad positions on major publisher sites. Really major publisher sites, like WashingtonPost.com, USA Today, Time, and Slate.
As you’d imagine, Newsforce gets the PR game. Naturally, they’re already generating their own media coverage.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more