Chair of SEMPO, partner in Sitelab, Dana Todd continues to be something of an interactive marketing force of nature. And now, she’s one of the founders of a new advertising/PR hybrid play called Newsforce.
The newly-founded company places press releases – in their entirety – in premium ad positions on major publisher sites. Really major publisher sites, like WashingtonPost.com, USA Today, Time, and Slate.
As you’d imagine, Newsforce gets the PR game. Naturally, they’re already generating their own media coverage.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more