A recent report from consumer data services firm Krux showed that year-over-year data collection volume was up by 400 percent from an average of 10 collections per page to 50. Krux found that 54 percent of that activity was not controlled by publishers, up from 31 percent in 2011.
The number of individual data collectors also nearly doubled, with more than 300 parties in the 2012 Krux Cross-Industry Study, compared to 167 in 2011. As data collection numbers continue to grow so does the involvement of third-party data collectors.
The portion of third-party data collectors serving as ‘ushers’ bringing other data collectors to a web page is up from 55 percent in 2011 to 78 percent in 2012. Of all the collection observed, 42 percent was from companies that may be using the data to power competitive media or data businesses, said Krux.
The growth in data collection reflects the shift in the display advertising market to audience-based buying. Media buyers and resellers are combining premium data with low cost exchange-based media, which bypasses direct ad sales channels.
Image provided by Krux.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.