More NewsData to Nowhere

Data to Nowhere

Dave Burwick, Pepsi's CMO, just mentioned on a panel at the IAB's Mixx conference that his company has "in the double digits of millions" of names and e-mail addresses in its database, thanks to consumers opting in to all sorts of contests and promotions, both online and off. Q

Dave Burwick, Pepsi’s CMO, just mentioned on a panel at the IAB’s Mixx conference that his company has “in the double digits of millions” of names and e-mail addresses in its database, thanks to consumers opting in to all sorts of contests and promotions, both online and off.

Q. “What are you doing with all that information that comes into your database?”

Burwick’s answer: “I really don’t know.”

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts