The Toronto-based Datacom Ad Network launched a new geographic targeting solution called GeoScope that allows advertisers to place banner ads to viewers in different geographic regions or area code boundaries.
Datacom said it has also developed an advanced campaign reporting system to work in conjunction with GeoScope that reports on banner performance based on state, area code, country, weekday, time-of-day, operating system and browser type.
The new GeoScope targeting system provides advertisers with the opportunity to target online ads to individual state, country or area code specific audiences. Campaign reporting provides advertisers with real-time information on the progress of a campaign.
“By using the GeoScope targeting system, the advertiser can achieve precise targeting and reach a more qualified audience thus increasing the response of the campaign,” said RJ Pauloski, vice president of sales at the network. “For example, if a client needs to target 212 area code viewers who use the Netscape 4.5 browser, use Windows 3.11, and are also on music-based sites, we can do it.”
Datacom Internet Solutions Corp. operates a network of 3,500 small- to medium-sized sites.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more