The Toronto-based Datacom Ad Network launched a new geographic targeting solution called GeoScope that allows advertisers to place banner ads to viewers in different geographic regions or area code boundaries.
Datacom said it has also developed an advanced campaign reporting system to work in conjunction with GeoScope that reports on banner performance based on state, area code, country, weekday, time-of-day, operating system and browser type.
The new GeoScope targeting system provides advertisers with the opportunity to target online ads to individual state, country or area code specific audiences. Campaign reporting provides advertisers with real-time information on the progress of a campaign.
“By using the GeoScope targeting system, the advertiser can achieve precise targeting and reach a more qualified audience thus increasing the response of the campaign,” said RJ Pauloski, vice president of sales at the network. “For example, if a client needs to target 212 area code viewers who use the Netscape 4.5 browser, use Windows 3.11, and are also on music-based sites, we can do it.”
Datacom Internet Solutions Corp. operates a network of 3,500 small- to medium-sized sites.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.