More NewsDC Shopping Newsletter Great Fit for WashPost’s Express Site

DC Shopping Newsletter Great Fit for WashPost's Express Site

So, Washingtonpost.Newsweek Interactive recently bought ShopDC, a sort of D.C.-centric Daily Candy newsletter (A DCDC?)

washpost_express.jpgSo, Washingtonpost.Newsweek Interactive recently bought ShopDC, a sort of D.C.-centric Daily Candy newsletter (A DCDC?). My guess is the publisher aims to integrate this into its Express site, the online component of the Post’s free daily commuter paper by the same name. The site was designed to appeal to residents in the D.C. metro area, offering hyper-local neighborhood content. Express also has a heavy classifieds component, provided by Oodle.

There could be some interesting opportunities, for instance, to move DC Scout beyond its girlie fashion finds and into other categories to appeal to other demographics, or to create neighborhood-specific newsletters.

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