DealBook Goes to the Web

NYTCo is taking the DealBook brand — which currently exists as a Sunday column and an e-mail newsletter with 160,000+ subscribers — and building a Web property at nytimes.com/dealbook.

The expansion comes at a time in which we’re seeing a dramatic number of mergers and acquisitions, especially in the Internet space, so there’s plenty to cover. DealBook will be edited by Andrew Ross Sorkin, the Times’ chief mergers and acquisitions reporter.

It looks to me like a case of inventory-building for a successful product, in that they’d be able to offer advertisers more, and perhaps more innovative, ad space, in the Web property. Also, of course, a play to better compete with the Journal for audience.

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