Interactive advertising agency IN2 created and developed the campaign, which officially kicked off Nov. 19.
The multi-million dollar campaign is being conducted exclusively online. The first highlight of the effort will be a “Shop Smarter” giveaway promotion in which consumers download DealPilot Express to their desktops and register to get their first best deal — a free CD with music, software and games from MP3.com.
Banner advertising, emails, newsletters, and other online efforts are planned.
“We’ve framed this campaign around DealPilot Express, which we feel is the most cutting-edge technology available for desktop-based price comparisons this holiday season,” said Elisabeth Schick, president and CEO of DealPilot.com.
DealPilot.com, a Bertelsmann majority-owned company, launched DealPilot Express last week. Unlike other price comparison shopping services, DealPilot Express sits on the desktop and senses when a shopper is about to make a purchase.
It then immediately searches the Web in real time for the best offers on books, CDs and movies, with price offers including shipping and tax. IN2 is currently lead agency online for iVillage, CVS, Furniture.com, StarMedia, CMP Media and MBNA America.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.