The average activity for a Web user in December 1999, as reported by Nielsen//Net Ratings Inc.
|Number of Sessions per Month||17||16||6.3|
|Number of Unique Sites Visited||9||10||-10||Page Views per Month||548||521||5.2|
|Page Views per Session||32||32||0.0|
|Time Spent per Month||8:17:09||8:06:59||2.1|
|Time Spent per Session||0:29:25||0:29:38||-0.7|
|Duration of Page Viewed||0:00:55||0:00:56||-0.7|
|Average Click Rate for Top Banner||0.46||0.45||2.2||Active Internet Universe
|74.1 mill.||74.0 mill.||0.2|
|Current Universe Estimate
(had access but didn’t necessarily go online)
|119.2 mill.||118.4 mill.||0.7|
| Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.
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