December 1999 Internet Usage Stats

The average activity for a Web user in December 1999, as reported by Nielsen//Net Ratings Inc.

December November % Change
Number of Sessions per Month 17 16 6.3
Number of Unique Sites Visited 9 10 -10
Page Views per Month 548 521 5.2
Page Views per Session 32 32 0.0
Time Spent per Month 8:17:09 8:06:59 2.1
Time Spent per Session 0:29:25 0:29:38 -0.7
Duration of Page Viewed 0:00:55 0:00:56 -0.7
Average Click Rate for Top Banner 0.46 0.45 2.2
Active Internet Universe
(actually surfed)
74.1 mill. 74.0 mill. 0.2
Current Universe Estimate
(had access but didn’t necessarily go online)
119.2 mill. 118.4 mill. 0.7
Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.

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