Having posted strong year-over-year growth in November, average search CPC prices were also up in December, according to data from Efficient Froniter.
Although prices in the finance and travel spaces were seasonally down versus November, prices of ads in those sectors grew 10 percent and 23 percent compared with December 2009.
Meanwhile, the automotive and retail categories saw month-over-month growth of 2 percent and 10 percent respectively, month-over-month, and 15 percent each on a year-over-year basis.
According to Efficient Frontier Director of Business Analytics Siddharth Shah, the company’s intitial estimates suggest CPCs rose by around 20 percent for the fourth quarter of 2010 compared with the same period in 2009.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.
Black Friday is here, but just how important is the day that has historically been the most watched of the holiday shopping season?
Black Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November 11 in China.
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black ... read more