Having posted strong year-over-year growth in November, average search CPC prices were also up in December, according to data from Efficient Froniter.
Although prices in the finance and travel spaces were seasonally down versus November, prices of ads in those sectors grew 10 percent and 23 percent compared with December 2009.
Meanwhile, the automotive and retail categories saw month-over-month growth of 2 percent and 10 percent respectively, month-over-month, and 15 percent each on a year-over-year basis.
According to Efficient Frontier Director of Business Analytics Siddharth Shah, the company’s intitial estimates suggest CPCs rose by around 20 percent for the fourth quarter of 2010 compared with the same period in 2009.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more