Internet Radio Advertising to Increase Tenfold by 2009
Growth in online listening audience pits traditional broadcasters against major portals.
Online Job Sites Overshadow Newspaper Classifieds
Careerbuilder, Monster, and HotJobs’ 3Q revenues almost 50 percent higher than 2003.
Young Canadians Less Active Online Than Adults
Survey finds Canadian teenager Internet use largely confined to social activities.
Global DSL Soars 40 Percent in First Three Quarters 2004
China, Japan, and the U.S. are the nations with the most subscribers.
People Aged 55 and Up Drive U.S. Web Growth
Aging baby boomers are a potentially huge online market.
The Deadly Duo – Spam and Viruses – November 2004
Holiday season drives a higher than expected spike in spam volume.
Holiday Visits to Retail Sites Up 24 Percent Over 2003
Search engines vary in their ability to refer traffic to retail categories.
Spam Suspicions Greater Than Realities
More than 85 percent of users believe e-newsletter publishers have spammed them.
Online Ad Spend Up $45 Million in October
Tech company media buying accounts for 25 percent of online advertising.
Snapshot of the 2004 Online Holiday Shopper
Surveys reveal e-spending increases, and other online holiday purchase demographics.
Pharmaceuticals Target Direct-to-Consumer Marketing in ’05
E-mail marketing, patient support programs, and paid search among key ramp-ups in advertising spending.
Federal Government Upped IT Spending 60 Percent in ’04
Department of Homeland of Security creation part of a surge in Fed’s tech spending.
Home Web Use by Country, November 2004
France, the U.S., Japan, and Spain add close to 1 million users.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.