Internet Radio Advertising to Increase Tenfold by 2009
Growth in online listening audience pits traditional broadcasters against major portals.
Online Job Sites Overshadow Newspaper Classifieds
Careerbuilder, Monster, and HotJobs’ 3Q revenues almost 50 percent higher than 2003.
Young Canadians Less Active Online Than Adults
Survey finds Canadian teenager Internet use largely confined to social activities.
Global DSL Soars 40 Percent in First Three Quarters 2004
China, Japan, and the U.S. are the nations with the most subscribers.
People Aged 55 and Up Drive U.S. Web Growth
Aging baby boomers are a potentially huge online market.
The Deadly Duo – Spam and Viruses – November 2004
Holiday season drives a higher than expected spike in spam volume.
Holiday Visits to Retail Sites Up 24 Percent Over 2003
Search engines vary in their ability to refer traffic to retail categories.
Spam Suspicions Greater Than Realities
More than 85 percent of users believe e-newsletter publishers have spammed them.
Online Ad Spend Up $45 Million in October
Tech company media buying accounts for 25 percent of online advertising.
Snapshot of the 2004 Online Holiday Shopper
Surveys reveal e-spending increases, and other online holiday purchase demographics.
Pharmaceuticals Target Direct-to-Consumer Marketing in ’05
E-mail marketing, patient support programs, and paid search among key ramp-ups in advertising spending.
Federal Government Upped IT Spending 60 Percent in ’04
Department of Homeland of Security creation part of a surge in Fed’s tech spending.
Home Web Use by Country, November 2004
France, the U.S., Japan, and Spain add close to 1 million users.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?