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    Decoratetoday.com Hires JWT, Connors

    Home decorating e-commerce site decoratetoday.com retained J. Walter Thompson-Detroit and Connors Communications to implement anationwide advertising and communications campaign.

    Author Date published November 10, 1999 Categories

    Home decorating e-commerce site decoratetoday.com retained J. Walter Thompson-Detroit and Connors Communications to implement a nationwide advertising and communications campaign.

    “We have successfully run our e-commerce business for over three years and feel that we are now ready to implement a full-fledged marketing and communications plan,” said Steven B. Katzman, chief executive officer and president, of decoratetoday.com.

    The site markets window treatments, wallpaper, wall art, lighting and area rugs and accessories and features real-time pricing and online viewing of products.Campaign spending and media plans and creative were not disclosed.

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