DART (Dynamic Advertising Reporting and Targeting) also allows for management of ad inventory and generates detailed ad performance reports for advertisers.
“As we continue to sign top 100 sites, DART’s expanded reach and penetration will improve online advertising processes,” said Kevin Ryan, president and COO of DoubleClick.
Other DART users include The Wall Street Journal Interactive, The Globe, ZDNet, IDG.net, Excite Europe, Infoseek, Bloomberg, CBS and Intuit.
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