Demand Measurement, But Respect Creative Experimentation

Quote of the Day: “Companies, marketing departments and the top-level executives need to give a little room for experimentation. I don’t think you want to allow measurement to override creativity and the adventure of new media.” –Tony Ponturo, Anheuser-Busch’s global veep of media and sports marketing, talking with WSJ about measurement and Bud.TV (via Brand Autopsy)

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