More NewsDemand Measurement, But Respect Creative Experimentation

Demand Measurement, But Respect Creative Experimentation

Quote of the Day: “Companies, marketing departments and the top-level executives need to give a little room for experimentation

Quote of the Day: “Companies, marketing departments and the top-level executives need to give a little room for experimentation. I don’t think you want to allow measurement to override creativity and the adventure of new media.” –Tony Ponturo, Anheuser-Busch’s global veep of media and sports marketing, talking with WSJ about measurement and Bud.TV (via Brand Autopsy)

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

3d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts