In a turn of bad news for $20-an-article freelancers, two fountains of paid-in-pajamas writing gigs have largely dried up. Demand Media and AOL’s Seed.com are scaling back contract assignments for their content farms.
The companies give different reasons for their cuts. Demand Media says it now has enough informational content to keep the search traffic coming.
In an email to ClickZ News, spokesperson Kristen Moore said, “We’ve shifted our focus on assignments to more targeted categories and to other forms of content (slide shows, video series and feature articles). We’re still assigning some standard titles in the ‘how to’ and topic view format for eHow.com, but we’ve now built a comprehensive library and will be making fewer of these assignments for the foreseeable future.”
Mario Ruiz, spokesperson for Seed parent AOL, said the company’s content-sharing relationship with sister property Huffington Post is part of the reason it’s pulling back on freelance assignments. “[We’ve] scaled the Huffington Post Media Group’s editorial team and continue to grow its blogging platform, we have reduced the number of SEED freelancers as we evaluate how best to integrate its strengths with [Huffington Post Media Group],” he said via email.
A third large publisher of cheaply produced editorial content, Yahoo-owned Associated Content, didn’t respond to a request for comment.
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?