There’s no question consumers like the ease of e-commerce. But the Internet still can’t replace the demo nature of brick and mortar. A salesperson can sell by demonstration. This is true especially when it comes to categories such as hardware and power tools. Both on its on site, and on its e-commerce partner sites, DeWalt has built demos for its power tool products through a technology partner Easy2 Technolgies.
Users click on the demo to get a pop-up window, and click on highlighted areas of the product to read about the features and view closer images or video. They can also see images of the tools in action, and get product specs, depending on what DeWalt provides. The demo also provides a 360-degree rotation and zooming view of each product.
Easy2’s platform is called “Make Your Own” and is as easy and user-friendly as using Microsoft Word. Other clients working with Easy2 include Circuit City, Cub Cadet, Buy.com, Samsung, Lowe’s, InSinkErator, and Moen.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more