Statistic |
Date |
Source |
Global Internet Usage November – December 2005 |
April 2006 |
Ipsos Insight |
Global Weekly Internet Usage Time, November-December 2005 |
April 2006 |
Ipsos Insight |
U.S. Home Broadband Penetration by Community Type 2001 – 2005 |
February 2006 |
Pew Internet & American Life Project |
U.S. Adult Internet Use by Community Type 2001 – 2005 |
February 2006 |
Pew Internet & American Life Project |
U.S. Adult Internet Access by Community Type, September – December, 2005 |
February 2006 |
Pew Internet & American Life Project |
U.S. Adult Online Activities by Community Type, March – December, 2005 |
February 2006 |
Pew Internet & American Life Project |
U.S. Households by Internet Access and Subscription Intentions Q4 2005 |
February 2006 |
Parks Associates |
U.S. Households That Don’t Subscribe to an Internet Service by Reason Q4 2005 |
February 2006 |
Parks Associates |
Households With Computers and Internet Access by Householder Age, October 2003 |
January 2006 |
U.S. Census Bureau |
Demographics of Male and Female Internet Users, 2005 |
December 2005 |
Pew Internet & American Life Project |
Intensity of Internet Use by Sex, 2005 |
December 2005 |
Pew Internet & American Life Project |
Global Active Home Internet Universe, July and August 2005 |
September 2005 |
Nielsen//NetRatings, 2005 |
Unique Visitors to Top Blog Hosts Q1 2004 and 2005 |
August 2005 |
comScore, 2005 |
Online Buying by Total Internet Population and Blog Visitors, Q1 2005 |
August 2005 |
comScore, 2005 |
Top Teen Communication Tools, October-November 2004 |
July 2005 |
Pew Internet & American Life Project, 2005 |
Likelihood of Teen and Adult Engagement in Online Activities |
July 2005 |
Pew Internet & American Life Project, 2005 |
Likelihood of Teen Engagement in Online Activities |
July 2005 |
Pew Internet & American Life Project, 2005 |
Hispanic Internet Usage, January to February, 2005 |
July 2005 |
AOL/Roper Public Affairs, 2005 |
Adult Internet User Participation in Online Activities (%) |
June 2005 |
Pew Internet & American Life Project, 2005 |
Local, National, and International News Source Among Adults, 2001 and 2004 |
April 2005 |
JupiterResearch, 2005 |
Demographics of Content Filter Users |
March 2005 |
Pew Internet & American Life Project |
Demographics of Parents & Families with Home Internet Use Rules |
March 2005 |
Pew Internet & American Life Project |
Growth in Online Banking, 2002 – 2004 |
February 2005 |
Pew Internet & American Life Project |
Simultaneous Usage of TV and Internet Has Increased 72% in Four Years |
January 2005 |
Media in mind |
Internet Usage by Half Hour Adults 18-54 |
January 2005 |
Media in mind |
Demographic Comparison of Online Young Affluent Population with Young Adults Overall Online Users |
January 2005 |
JupiterResearch |
Percentage of Respondents Who Use Internet by Education |
January 2005 |
Stanford Center for the Quantitative Study of Society |
Time Spent by Different Internet Activities and by Location |
January 2005 |
Stanford Center for the Quantitative Study of Society |
The Growth of the Blogosphere |
January 2005 |
Pew Internet & American Life Project |
Online Behavior of Canadian Teens by Percentage |
December 2004 |
Ipsos-Reid Corp. |
Demographics of Total U.S. Visitors to Gay and Lesbian Community Sites |
November 2004 |
Hitwise |
Use of Online Rating Systems |
October 2004 |
Pew Internet & American Life Project |
Demographics of Online Game Sites Visitors, May 2004 (U.S., Home and Work) |
September 2004 |
Nielsen//NetRatings |
How Women and Men Use Search Engines to Find People |
August 2004 |
Harris Interactive/Microsoft |
Who Decides to Buy? |
August 2004 |
InsightExpress |
Consumers Interested in Personal Content, by Age |
August 2004 |
ChoiceStream |
Willingness to Provide Personal Data for Personal Content, by Age |
August 2004 |
ChoiceStream |
Reactions to Graphic Images Online |
July 2004 |
Pew Internet & American Life Project |
U.S. Search Engine User Demographics (for the 12 weeks ending May 15, 2004) |
June 2004 |
Hitwise |
Top Visited Sites for Gays and Lesbians |
May 2004 |
2003/2004 Gay Lesbian Online Census |
Mom’s Time Online |
May 2004 |
America Online/Opinion Research Corporation |
e-readiness rankings, 2004 |
April 2004 |
Economist Intelligence Unit |
Who Feels Safe Conducting Online Financial Transactions? |
April 2004 |
BURST! Media |
Online Banking and Financial Activities |
April 2004 |
comScore Media Metrix, Audience Insite Measures, Fall 2003 |
Demographics of U.S. Visitors to College, Basketball, and Fantasy Sites |
March 2004 |
Hitwise |
E-Commerce by Ethnicity |
March 2004 |
The Media Audit |
Kids as Webmasters |
March 2004 |
Grunwald Associates |
Demographics of Online Content Creators |
March 2004 |
Pew Internet & American Life Project |
Percentage of Those Who Have Participated in Popular Online Activities |
February 2004 |
Pew Internet & American Life Project |
Internet Penetration by Community |
February 2004 |
Pew Internet & American Life Project |
Do you play online games more than…? |
February 2004 |
DMS and AOL |
Visitors to Travel Agency Sites by Age, U.S. December 2003 |
January 2004 |
Hitwise |
Demographics of Heavy Media Users |
January 2004 |
The Media Audit |
Active Internet Users by Country, November 2003 |
January 2004 |
Nielsen//NetRatings |
Who’s Downloading? |
January 2004 |
Pew Internet & American Life Project |
Demand for Music Subscriptions and Downloads |
December 2004 |
Jupiter Research |
Online Dating Activities by Gender |
November 2004 |
Jupiter Research/Ipsos-Insight Consumer Survey |
Age of Visitors to Dating Sites, October 2003 |
November 2003 |
Hitwise |
American’s Media Preferences: The percentage who say it would be very hard to give up certain technololgies |
November 2003 |
Pew Internet & American Life Project |
Top Online Destinations Most Visited by those Aged 12-17, September 2003 (U.S., Home) |
November 2003 |
Nielsen//NetRatings@Plan |
Top Online Destinations Most Visited by those Aged 2-11, September 2003 (U.S., Home) |
November 2003 |
Nielsen//NetRatings@Plan |
Top Ad-Supported Sites |
November 2003 |
Nielsen//NetRatings@Plan |
Fall 2003 Top Items Purchased |
November 2003 |
Nielsen//NetRatings@Plan |
Education Level of Chinese Internet Users |
October 2003 |
CNNIC |
Ages of Chinese Internet Users |
October 2003 |
CNNIC |
Chinese Internet Access (millions) |
October 2003 |
CNNIC |
Average Online Retail Spending by Gender |
October 2003 |
Jupiter Research |
Percentage of Women Online, May 2003 |
October 2003 |
Nielsen//NetRatings |
U.S. Internet Users by Household Income August 2003, Home, Work and University Users |
October 2003 |
comScore Media Metrix |
Online Population by Annual Household Income |
October 2003 |
Pew Internet & American Life Project |
Who’s Buying Down Under? |
October 2003 |
RedSheriff |
Kids and TV Usage |
October 2003 |
Knowledge Networks/SRI |
Top “Youth Wired” Cities |
October 2003 |
AOL/DMS |
Kids’ Favorite Online Activities |
October 2003 |
AOL/DMS |
Information Consumption |
October 2003 |
Forbes.com and GartnerG2 |
Product Searching |
October 2003 |
Forbes.com and GartnerG2 |
What Percentage of Each Age Group Are Online in Each Region? |
September 2003 |
Pew Internet & American Life Project |
Black vs. Total Internet Usage, January 2003 |
September 2003 |
Nielsen//NetRatings |
Internet Penetration by U.S. Household Ethnicity |
September 2003 |
Jupiter Research |
Adult Site Visitors by Age, August 2003, U.S. |
September 2003 |
Hitwise |
Annual Household Income of Adult Site Visitors, August 2003, U.S. |
September 2003 |
Hitwise |
Internet Porn Statistics |
September 2003 |
Internet Filter Review |
The State of Streaming, U.S. |
September 2003 |
Arbitron/Edison Media Research |
Who Are the Monthly Internet Broadcast Users? |
September 2003 |
Arbitron/Edison Media Research |
Teen and Young Adult Media Exposure |
September 2003 |
Harris Interactive and Teenage Research Unlimited (TRU) |
Who’s Playing Games? |
August 2003 |
ESA |
Which of the following types of organizations do you contribute to…? |
August 2003 |
Direct Marketing 2003 |
Approximately how much have you contributed to charities and non-profit organizations in the last year? (not including local church) |
August 2003 |
Direct Marketing 2003 |
From which of the following do you receive information on organizations to contribute to…? |
August 2003 |
Direct Marketing 2003 |
Users Compared to Non-Users, By Age |
August 2003 |
Pew Internet & American Life Project |
Online Hispanic Household Estimates |
August 2003 |
Jupiter Research |
Who Cares? Downloaders and File-Sharers Who Show The Least Concern for Copyright Infringement |
August 2003 |
Pew Internet & American Life Project |
Who’s Downloading? |
August 2003 |
Pew Internet & American Life Project |
Technological Differences Between Gays and Straights |
July 2003 |
Forrester Research, Inc. via eMarketer |
How Many Hours Do You Spend Online Per Week? |
July 2003 |
GLCensus |
E-Learning Students by Profession |
July 2003 |
University of Phoenix Online |
Demographics of U.S. Text Messaging Sites |
July 2003 |
Hitwise |
First started playing this type of game during: |
July 2003 |
Pew Internet & American Life Project |
Which do you play the most? |
July 2003 |
Pew Internet & American Life Project |
Of the following, which would you say is your most important goal in saving or investing money? |
June 2003 |
Ariel-Schwab |
Do you personally, or with a spouse, have any money invested in the stock market right now, either in individual stocks or in a stock mutual fund? |
June 2003 |
Ariel-Schwab |
The Financial Picture, 35-to-64-Year-Olds |
May 2003 |
The Media Audit |
Top Occupations Within the Career and Development Category, April 2003 |
May 2003 |
Nielsen//NetRatings |
Online Populations |
Updated Regularly |
Various |
Simultaneous Media Usage |
April 2003 |
BIGResearch |
TV Watching and Web Surfing |
April 2003 |
BIGResearch |
Users Compared to Non-Users |
April 2003 |
Pew Internet & American Life Project |
Percent Composition of Hispanic Population by Household Income |
April 2003 |
comScore Media Metrix, U.S. Census Bureau |
Unique Visitors to Automotive Manufacturer Web Sites, Hispanic Internet Users |
April 2003 |
comScore Media Metrix |
Unique Visitors to Automotive Manufacturer Web Sites |
April 2003 |
comScore Media Metrix |
Active Internet Users Among Major Spanish-Speaking Populations |
April 2003 |
comScore Media Metrix |
Profile of DRTV Viewers and Buyers |
March 2003 |
ERA |
Prosumers vs. Consumers |
March 2003 |
Euro RSCG MVBMS Partners |
Online Destinations Most Visited by African-Americans |
February 2003 |
Nielsen//NetRatings |
Hispanic Ownership of Selected Home Media Technologies |
January 2003 |
Knowledge Networks/SRI, Spring 2002 Ownership Report, The Home Technology MonitorTM |
Indices of Time Spent with Media by Men, Ages 25-54 |
October 2002 |
Multimedia Mentor |
Online Language Populations (September 2002) |
October 2002 |
Global Reach |
U.S. Online Households (in millions) |
October 2002 |
Jupiter Research |
Sources of Financial Planning Help for High-Income Professionals |
July 2002 |
Nationwide Financial Services, Inc. |
High-Income Professionals Use the Web for a Variety of Financial Planning Activities |
July 2002 |
Nationwide Financial Services, Inc. |
Hispanic Ownership of Selected Home Media Technologies |
July 2002 |
Spring 2002 Ownership Report, The Home Technology MonitorTM |
Internet Incidence of Use |
June 2002 |
Roslow Research Group |
Incidence of Cyberchondriacs in the Big Four Pharmaceutical Markets: January 2002 |
May 2002 |
Harris Interactive |
Demographic Profile of U.S. Cyberchondriacs |
May 2002 |
Harris Interactive |
Internet Activities Over the Past Six Months Among Users 16+a |
May 2002 |
Nielsen//NetRatings |
Percent of Site’s Audience that Visited: |
May 2002 |
ia Metrix Audience insite |
Top Career Sites of U.S. Internet Users, Age 18+, Home and Work Combined |
May 2002 |
ia Metrix Audience insite |
Average Number of MP3 Files On Home Computers, by Age |
April 2002 |
Parks Associates |
Percent of US Home Internet Users Who Have Downloaded and Stored MP3 Files, by Age |
April 2002 |
Parks Associates |
Asia Pacific Internet Population – Q1 2002 |
April 2002 |
Harris Interactive |
Global Internet Population – Q1 2002 |
April 2002 |
iLogos Research |
U.S. Adults Online |
April 2002 |
Harris Interactive |
Profile of U.S. Online Population |
April 2002 |
Harris Interactive |
What Medium Would Kids Choose if They Could Only Have One? |
April 2002 |
Knowledge Networks/Statistical Research, How Children UseTM Media Technology |
Use of Internet by Teens |
January 2002 |
AOL |
Internet Usage Patterns by Gender |
January 2002 |
Nielsen//NetRatings |
Gender of Top Property Visitors by Region |
January 2002 |
Nielsen//NetRatings |
Fastest Growing Wired Cities in U.S. |
January 2002 |
Nielsen//NetRatings |
Top U.S. Cities for Teens Online |
January 2002 |
AOL/DMS |
Internet Users by Age & Race |
December 2001 |
Pew Internet & American Life Project |
Internet Use by Gender & Race |
December 2001 |
Pew Internet & American Life Project |
Profile of U.S. Online Population |
November 2001 |
Harris Interactive |
Internet Use by U.S. Seniors |
September 2001 |
Pew Internet & American Life |
Internet Audience by Gender |
July 2001 |
Nielsen//NetRatings |
Top Web Sites Visited by Teens |
July 2001 |
Jupiter Media Metrix |
Internet Adoption by Gender, Age & Income |
July 2001 |
InsightExpress |
Female Composition of the Internet |
July 2001 |
Nielsen//NetRatings |
Digital Media Users by Age/Gender |
June 2001 |
Jupiter Media Metrix |
May 2001 Internet Gender Breakdown |
June 2001 |
Nielsen//NetRatings |
People with Net Access from Home or Work by Country |
June 2001 |
Nielsen//NetRatings |
Biggest Reasons for Not Using Internet |
June 2001 |
Ipsos-Reid |
Growth of Music Downloads by Age & Gender |
May 2001 |
Ipsos-Reid |
Internet’s Effect on Traditional Media |
May 2001 |
Scarborough Research |
Fastest Growing Occupational Groups Online |
April 2001 |
Nielsen//NetRatings |
Income of UK Internet Users |
March 2001 |
Jupiter MMXI |
How Consumers Spend Their Leisure Time |
January 2001 |
CTAM |
Media Consumption by Children 8 to 12 |
January 2001 |
Nickelodeon/
Harris Interactive |
Household Internet Penetration in US Cities |
October 2000 |
Nielsen//NetRatings |
Online Spending by Young Adults |
September 2000 |
MTV/Harris Interactive |
Habits of Teenagers Online |
September 2000 |
Jupiter/Media Metrix |
Percent of People Age 16+ Shopping Online |
September 2000 |
Nielsen//NetRatings |
Top Web Properties Among Women 18+ |
August 2000 |
Media Metrix |
Unique Visitors by Household Income |
August 2000 |
Media Metrix |
Share of US Web Population By Income |
August 2000 |
Media Metrix |
Media Use by Kids |
July 2000 |
Simmons Market
Research Bureau |
Web Pages by Language |
July 2000 |
Vilaweb |
US Online Population by End of 2000
(by race and age group) |
June 2000 |
Jupiter Communications |
Reasons Teens Go Online |
June 2000 |
PricewaterhouseCoopers |
What Kids Do Online
(age 8-12) |
June 2000 |
Zandl Group |
Top 5 Categories Bought Online
(teens and adults) |
June 2000 |
PricewaterhouseCoopers |
Internet Usage by Gender and Country |
May 2000 |
Net Value |
Surfing Activity Among Internet Users |
May 2000 |
Net Value |
Online Activities by Nation |
May 2000 |
Net Value |
E-Commerce Sales by Region in 2004 |
April 2000 |
Forrester Research |
Top E-Commerce Sites by Gender |
April 2000 |
Ernst & Young |
Top E-Commerce Categories by Gender |
April 2000 |
Ernst & Young |
Top Five States for E-Commerce Spending |
April 2000 |
IDC |
Internet Use Among New Vehicle Buyers |
April 2000 |
The Polk Company |
America’s Most Wired Cities |
April 2000 |
Nielsen//NetRatings |
Online Apparel Purchaser Demographics |
March 2000 |
NPD Group |
Sites with Highest and Lowest Concentration of Women |
January 2000 |
Media Metrix |
The Lifestyles, Hobbies of Internet Shoppers, Users |
December 1999 |
Scarborough Research |
Top 10 Sites for 45-64 Year Old Audience |
December 1999 |
Media Metrix |
Age Segmentation in Internet Users |
December 1999 |
Media Metrix |
Percentage of Population Using the Internet by Nation |
October 1999 |
ACNielsen NetWatch |
Percentage of Males and Females Using the Internet |
October 1999 |
ACNielsen NetWatch |