More NewsDenton’s cynicism

Denton's cynicism

Like his bloggers, Nick Denton is popular for his cynicism

Like his bloggers, Nick Denton is popular for his cynicism. Before his ad:tech panel yesterday, he told me there’s nothing he’s very excited about in online advertising. And during the session, he said blog advertising shouldn’t be undertaken for purposes of community buzz, but for simple demographics. He said one-off deals like Nike’s “Art of Speed,” which Gawker did two years ago, aren’t really worth the effort. And he said his approach to selling ads is more conservative than ever.

“I’m skeptical about the ability of advertising to influence word of mouth,” he said. “The real reason for advertising on weblogs is to reach an audience that’s younger, richer, more influential. They should be bought for the demographics rather than the word of mouth. If the marketer wants to influence word of mouth through weblogs, it’s better for them to use PR.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts