Bull’s Eye Media is marketing what it calls a new concept in small business advertising for restaurants, called the Online Local Exchange (OLE).
OLE is specifically designed to provide restaurants and fast-food establishments an affordable and effective way to advertise through its software-based advertising product, the company said.
The software program contains a directory of localized restaurants that allows users to view full menus, point-and-click food items, and submit full orders instantly, without the Internet.
The software operates like other Windows applications; therefore, users do not have to endure the slow downloads and lengthy forms that are typical on the Web, the company said. Updates are posted on Bulls Eye’s Web site twice a month, allowing merchants to change their information, menu items, prices and specials as needed. The company will also send updates to users on CD-ROM.
According to the creators, “The most significant benefit to merchants is the method by which Bull’s Eye Media distributes OLE. The advertised menu is targeted directly to local business users who have shown the highest potential for becoming regular customers.”
The program is free to all users. BEM also provides free advertising on OLE and on its Web site for local and national charities. Users can click on the “Do your part” tab to view pictures of missing children, find local animal shelters in their communities, and find out how to volunteer for charity events.
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