Lexington, KY-based ecampus.com awarded its estimated $23 million online college bookstore account to DeVito/Verdi in New York City after a review that began last March.
ecampus.com, a virtual online bookstore targeting the $100 billion college market, is preparing to go live July 2. The site will offer books and textbooks in all current and future formats, men’s, women’s and children’s apparel, electronics, computers, office and general supplies, music, gifts and other items. It will compete with several other online campus bookstore operations.
Steve Stevens, president and CEO of ecampus.com, said DeVito/Verdi was selected “because of the insights they provide into this market, strategic planning capabilities and award winning creative.”
DeVito/Verdi has done work for Office Depot, Circuit City, Daffy’s and Linens ‘N Things, as well as creative for clients such as Canon, Seagrams, and Sony. Specifics of media spending for ecampus.com were not disclosed.
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