Dialpad.com Taps CHB for National Campaign
Free Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handlea national advertising and branding campaign.
Free Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handlea national advertising and branding campaign.
Free Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handle a national advertising and branding campaign.
The start-up expects to spend $10 to $20 million on marketing over the next year.
The company wants to reach consumers, but it also wants to reach potential advertisers. Dialpad.com has already signed up seven million members in its seven months of operation. What’s more important now is the means of monetizing that traffic. That’s the reason the company will be placing ads in advertising trade publications, as well as in consumer publications.
“Dialpad.com has a unique value proposition, not only for consumers, but as a powerful new medium for advertisers that are trying to reach them online,” said Tom Bedecarre, chairman of CHB.
“The company has set the hurdle high for its marketing partners by achieving the kind of membership and user growth that most Web sites only dream about. We look forward to helping make this phenomenal success story even greater.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article