Search marketing firm Did-it says it’s becoming a full-service search agency, offering its clients strategy, analytics and technology services. As a result, it’s dropping some clients for which it previously provided technology, including Digitas. (Though the two will continue to work together on select accounts such as Cingular Wireless.)
Interesting move. Did-it says the switch will allow it to better serve clients like E*Trade, which it won in October.
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