Diesel’s Camouflage Tales

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This rare truly interactive ad for Diesel, spotted on Viceland, is one of the nicer looking banners I’ve seen.

Clicking through delivers you into a series of multimedia fashion tableaus full of models who all somehow manage to appear simultaneously horny and bored. Audio and photos tell the story of a monsignor, a lonely gentleman and a woman who falls in and out of love many times. It’s fairly vapid stuff, but as with the ad, the panoply unfolds through the organic movement of the site user’s cursor, which I like.

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