Digital Drives Publicis' Q1 Success, CEO to Step Down
Maurice Levy will vacate his post by the end of 2011.
Maurice Levy will vacate his post by the end of 2011.
In its first quarter results, announced today, Publicis credited much of its 8.1 percent year-over-year revenue growth to its digital business, which it said grew 15 percent in that period and now accounts for 27 percent of its overall revenue.
Meanwhile, Chairman and CEO Maurice Levy has announced he intends to step down from his position by the end of 2011, after 40 years with the firm. Speaking with British newspaper the Guardian, Levy said, “My contract is finishing at the end of 2011 and you can say that I will not be seeking a new term.”
During Levy’s time with Publicis, the group has focused heavily on the digital sector, acquiring agencies such as Digitas, and more recently Razorfish.
It’s those digital-focused entities that performed among the best during the first three months of the year, the group said, with Razorfish seeing 8.6 percent growth in revenues. It added that its VivaKi network of agencies experienced “notable improvement” during the quarter, alongside its Healthcare Communications Group (PHCG).
In reference to his potential replacement, Levy reportedly said, “There are strong candidates [inside Publicis Groupe] but it will be up to the board to make the decision and choose. As far as I’m concerned what I can do is make a recommendation which I will do.”
Key client wins for its digital businesses during the first quarter included Electronic Arts and Brazilian sportswear brand Topper, the company said.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article