E-mail marketing company Digital Impact raised $10.6 million in its latest round of financing, including participation from past investors Institutional Venture Partners and Draper Fisher Jurvetson, and from new investor Harte-Hanks Inc.
“We recognize that the Web has propelled database marketing to a new level,” said Richard Hochhauser, president and chief operating officer of Harte-Hanks. “We evaluated all the players in the email marketing space and Digital Impact was clearly our first choice; we see a great synergy which combines online and off-line direct marketing expertise.”
Digital Impact said it now employs more than 100 people and works with more than 50 customers. Recent new clients include Cooking.com, Furniture.com, Peet’s Coffee & Tea, Pets.com, Reel.com and YourPharmacy.com. The company said it delivers more than 28 million opt-in email messages a month.
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