The company said it has managed and delivered more than 3,900 email marketing campaigns since the launch of its Merchant Mail service in March 1998. Other recent clients include Delias.com, Elemental Software and Garden.com.
“Because our clients consistently experience triple-digit ROI on their email marketing campaigns, we are seeing an incredible amount of organic growth as marketers shift their attention and budget to email,” said William Park, chairman and president of Digital Impact.
Privately held and based in San Mateo, CA, Digital Impact tailors email content and format based on each customer’s preferences and profiles. The company says it delivers more than 17 million email messages a month on behalf of Internet marketers such as The Gap, The Sharper Image, Tower Records, Hewlett-Packard, Macys, Preview Travel and auction house ONSALE.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more