The company said it has managed and delivered more than 3,900 email marketing campaigns since the launch of its Merchant Mail service in March 1998. Other recent clients include Delias.com, Elemental Software and Garden.com.
“Because our clients consistently experience triple-digit ROI on their email marketing campaigns, we are seeing an incredible amount of organic growth as marketers shift their attention and budget to email,” said William Park, chairman and president of Digital Impact.
Privately held and based in San Mateo, CA, Digital Impact tailors email content and format based on each customer’s preferences and profiles. The company says it delivers more than 17 million email messages a month on behalf of Internet marketers such as The Gap, The Sharper Image, Tower Records, Hewlett-Packard, Macys, Preview Travel and auction house ONSALE.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.