Digital Impact Signs 10 New Marketing Clients

Targeted email marketing firm Digital Impact Inc. said it has signed 10 new clients, including eToys and Peet’s Coffee + Tea.

The company said it has managed and delivered more than 3,900 email marketing campaigns since the launch of its Merchant Mail service in March 1998. Other recent clients include Delias.com, Elemental Software and Garden.com.

“Because our clients consistently experience triple-digit ROI on their email marketing campaigns, we are seeing an incredible amount of organic growth as marketers shift their attention and budget to email,” said William Park, chairman and president of Digital Impact.

Privately held and based in San Mateo, CA, Digital Impact tailors email content and format based on each customer’s preferences and profiles. The company says it delivers more than 17 million email messages a month on behalf of Internet marketers such as The Gap, The Sharper Image, Tower Records, Hewlett-Packard, Macys, Preview Travel and auction house ONSALE.

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