Digital Impact

Digital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. The company uses a proprietary sensor technology to detect whether email recipients can receive HTML or DHTML email messages, which traditionally receive higher response rates than traditional text email messages.

Digital Impact tracks every measurable action in every email and delivers full reporting to its clients. Using redirect URLs, Digital Impact tracks the following information for every email: email delivery date/time, email bounce date/time, email software type, email “open” date/time (for HTML emails, Digital Impact is able to record when the email was first opened), and offer click date/time.

By overlaying the information gathered in a client’s email campaign with individual profile data and offer attributes, Digital Impact is able to perform in-depth, granular analyses, such as customer profitability, contact timing, product affinity, RFM (recency, frequency, monetary), returns modeling, and split-stream (A-B) testing. Other analyses offered include revenue generation, customer profitability, contact timing, product affinity, product sequencing, and geo-demographics.

All information relating to a client’s list, including unsubscribes and undeliverable addresses, is maintained in a secure environment by Digital Impact. All bounces and replies return to Digital Impact. The company’s Incoming Mail Filter will sort the emails and take action on each as appropriate. Emails that bounce back are coded to the database and attempts to resend are made. Autoreply emails are sorted and labeled as “no action required.” Unsubscribe requests are processed, ensuring that those who ask to be unsubscribed do not receive any further emails. True requests for customer service are forwarded in real time to an email address provided by each client.

Related reading