Digital MarketingStrategiesDigital Marketers Focus on Social Hires in 2011

Digital Marketers Focus on Social Hires in 2011

Society of Digital Agencies survey finds social media tops hiring wish list this year.

As brands and agencies continue to expand their digital-focused staff into 2011, many of those new hires will be in the social media and marketing space, according research issued today by the Society of Digital Agencies.

The organization’s 2011 Digital Marketing Outlook report surveyed 199 brand marketers, 235 agency representatives, and 233 marketing technology-related professionals, and found 68 percent of respondents intend to increase the number of digital staff in their organizations this year, up from the 57 percent that did so in 2010.

Respondents also reported a significant portion of those hires will be in social media and marketing, as marketers continue to allocate increased budget to the medium. Fifty percent of agency staff said they intend to hire social media marketing professionals in 2011, while 49 percent and 39 percent plan to increase resources in social community management and social media monitoring resources, respectively. The only area topping social roles for agencies is website design and development, the research suggests.

Brand marketers, meanwhile, also view more social media-related roles as a priority, with 31 percent of respondents planning to increase social media marketing staff this year and 22 percent intending to invest more heavily in social media monitoring.

socialhiring

Source: SoDA 2011 Digital Marketing Outlook report

In terms of overall hiring trends, agencies appear to be expanding their digital capabilities most aggressively, with 86 percent planning to hire in 2011, up from 75 percent that did so in 2010. Fifty-four percent of brand marketers also plan to expand their digital staff compared with 42 percent that did so the previous year, although 4 percent also plan to reduce their headcount.

socialhiring2

Source: SoDA 2011 Digital Marketing Outlook report

Related Articles

Insights From a Digital Marketing Job Search

Marketing Insights From a Digital Marketing Job Search

3y Marko Muellner
The Pros and Cons of Joining a Tech Start-Up

Marketing The Pros and Cons of Joining a Tech Start-Up

3y Alan Cutter
Goodbye SEO, SEM, and Advertising: A Job Description for Digital Marketers of the Future

Asia Goodbye SEO, SEM, and Advertising: A Job Description for Digital Marketers of the Future

3y Patti Hunt
Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

Marketing Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin

7y Amara Mastronardi
Microsoft Is Quick to Name New Marketing Head

Marketing Microsoft Is Quick to Name New Marketing Head

7y Douglas Quenqua
The Losing Game of Comparison

Marketing The Losing Game of Comparison

4y Anna Papadopoulos
Ad Grads 2011: Digital Shops Look Good to Them

Marketing Ad Grads 2011: Digital Shops Look Good to Them

7y Christopher Heine
Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

CPG Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

7y Amara Mastronardi