Digital MarketingBest of 2018: Digital marketing tips and trends

Best of 2018: Digital marketing tips and trends

Roundup of our fan favorite pieces on digital marketing from 2018. Feat: social good, email marketing, display ads, social media, mobile ad formats, more

It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on digital marketing.

From email marketing to display advertising, social media marketing to mobile ad formats, these were some of our highlights from the past year.

We’ll also have a roundup of our top articles from each of our other three staple categories: marketing technology, emerging technology, and digital transformation.

1. Brand activism: Why more campaigns focus on social good

How does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it?

Social good campaigns promote a product by involving a social action, a bigger idea, or simply a reaction to a relevant topic.

Many brands — especially in the last several years — have decided to showcase their social responsibility through their campaigns. And many consumers will happily pay more to support these brands. It seems many people have a growing interest in “good” these days — all of us who use Google around the world searched for a lot of it throughout 2018.

Regardless of the immediate commercial outcome, social good campaigns can do a lot to promote trust and awareness.

In this article, we take a look at the rise of social good campaigns, highlighting some of the best examples from Patagonia, Airbnb, Jigsaw, and the New York Times.

2. Social media marketing is evolving, here’s how to keep up

If you want to future-proof your social media strategy, you need to pay attention to the latest social media marketing changes. Social media marketing is maturing and it’s time to notice the changes. How will they affect our future tactics?

Social media — along with many things in the digital world — changed a lot this year.

Increased connectivity, more mobile usage, growing privacy concerns, and changing algorithms are just a few of the ways the landscape evolved in 2018.

In this article, we take a look at five ways marketers an evolve along with the changes, as well as where the landscape is headed in the future.

3. Display ads 101: what they are and how to do them well

An intro guide to one of the fundamentals of digital marketing: display advertising.

In this article, we cover the basics of what you need to know about display ads. What are all the different types, what are their pros and cons, and how to get started. Also feat: pixel dimensions, examples, etc.

4. Six key social media marketing trends for 2019

Again, the social media marketing landscape changes at a fast pace.

Here are six of the key trends to make sure you keep an eye on for another successful year of social media marketing for your business.

How can we maintain engagement with organic reach getting ever trickier? What are micro-influencers and how should we use them? Can social media do anything for sales enablement? How will AI and chatbots make their mark? How important are Stories really? And yes, you really should stop chasing fake followers.

5. Which mobile ad formats really catch the consumer’s eye?

The average American checks their phone every 12 minutes.

As a result, marketers spend billions of dollars a year on mobile ads — but how effective are those ads?

Viewability is a prized metric, but it doesn’t tell the whole story.

In this article, we look at a new study using biometric technology to see what kinds of mobile ads really resonate.

6. 6 great examples of email marketing from Black Friday and Cyber Monday

Thanksgiving and Black Friday contributed to the largest shopping weekend in U.S. history, worth $6.4 billion. And that’s not even counting Cyber Monday, which hit $7.9 billion in sales that day alone.

For many of us in the digital marketing scene, that results in an extreme surplus of emails.

Amid the flood, we picked six examples of great email marketing that stood out. Dollar Shave Club, eBay, and DSW were among the winners.

For more “Best of” content:


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