For this month’s article, I’ve tried to gaze into the crystal ball to make some predictions about how different 2014 will be to 2013 from a digital marketing and communications perspective.
In an interview filmed last week, I’ve attempted to answer questions such as what will be the big differences in digital PR between 2013 and 2014, what will be the digital buzzword of 2014 and if I were starting out in digital next year, what area would I be working in?
The video takes you through my point of view on brands becoming publishers of their own news online, the increased prevalence of paid media for content distribution and syndication, innovations like Google Glass and how the “Internet of Things” provides new opportunities for marketers, the most interesting online platforms to watch and whether 2014 will finally be the Year of Mobile.
It’s always dangerous to make predictions in digital, but it’s also fun. I’m looking forward to watching the video again in 12 month’s time to figure out how wrong (or right) I got it. If the predictions are spot-on, 2014 is going to be a fascinating year in digital communications and marketing. Let me know what you think of my perspectives – are there some huge trends I’ve missed or do you agree with my sentiments?
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.