For this month’s article, I’ve tried to gaze into the crystal ball to make some predictions about how different 2014 will be to 2013 from a digital marketing and communications perspective.
In an interview filmed last week, I’ve attempted to answer questions such as what will be the big differences in digital PR between 2013 and 2014, what will be the digital buzzword of 2014 and if I were starting out in digital next year, what area would I be working in?
The video takes you through my point of view on brands becoming publishers of their own news online, the increased prevalence of paid media for content distribution and syndication, innovations like Google Glass and how the “Internet of Things” provides new opportunities for marketers, the most interesting online platforms to watch and whether 2014 will finally be the Year of Mobile.
It’s always dangerous to make predictions in digital, but it’s also fun. I’m looking forward to watching the video again in 12 month’s time to figure out how wrong (or right) I got it. If the predictions are spot-on, 2014 is going to be a fascinating year in digital communications and marketing. Let me know what you think of my perspectives – are there some huge trends I’ve missed or do you agree with my sentiments?
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more