A few worthy items ClickZ didn’t get around to covering this week…
Mobile Phone Advertising is Focus of CTIA Conference: AdAge reports on a heavy advertising focus at the granddaddy of mobile technology events.
Plenty of handwringing about MySpace’s adjacency problem this week, most of it derived from a Monday WSJ story (registration req.) about advertiser discomfort with risquÃ© content. This is an age-old issue on the Web, and nowhere near being resolved.
Local online media buying service Centro has linked up with print media buying service Allied. From the release: “The strategic alliance will enable Allied’s clients in the motion picture industry and other entertainment categories to marry their local print and interactive media buys in any U.S. market through Centro’s technology and services.”
Jason John is Chief Marketing Officer, Digital for Publishers Clearing House, a role in which he is responsible for the development and execution of overall ... read more
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