One effective way to keep up with the transforming digital marketing industry is to invest in digital talent. And that may explain why big tech companies and ad agencies were busy looking for talent during the end-of-summer and beginning-of-fall September scramble.
Udi Manber Migrates From Google to YouTube
Google has appointed Udi Manber, a former vice president at Google Search, as head of search and discovery efforts at YouTube.
Manber joined Google in 2006. Prior to that, he worked for Amazon, where he was chief executive officer (CEO) of A9.com, Amazon’s early attempt at developing its own search engine. Before Amazon, Manber had been working for Yahoo since 1998.
Kinjil Mathur Appointed Vice President of Marketing at Foursquare
Foursquare has named Kinjil Mathur vice president of marketing. With more than a decade of e-commerce and digital experience, Mathur most recently served as chief marketing officer (CMO) of Artspace.com, where she focused on bringing the offline personal experience in a gallery to the online space, and improving Artspace’s digital presence. Prior to that, she had been vice president of digital marketing for Saks Fifth Avenue for five years.
Julie Levin Joins Publicis Worldwide North America as Chief Marketing Officer
Publicis Worldwide North America has tapped Julie Levin to serve as CMO. She will work closely with Publicis North America’s CEO Andrew Bruce, chief strategy officer Carla Serrano, and chief digital officer Dawn Winchester.
Before she joined Publicis, Levin was chief growth officer at the Martin Agency, an Interpublic company. Until July of last year, she had been head of business development at BBH New York. Prior to that, she worked as managing partner director of business development at McGarryBowen in New York.
Ryan Stoner Named New Strategy Director at Publicis Seattle
Publicis Seattle has created a new position of strategy director for Ryan Stoner. In this new role, Stoner will spearhead strategic development for key pieces of T-Mobile business, including retail, device relationships, B2B, sponsorship business segments, as well as the brand’s digital and mobile experiences. His team will also be responsible for identifying opportunities that will help grow and expand the business.
Before he joined Publicis Seattle, Stoner founded two start-ups: He was the CEO of MoPix, and vice president of business strategy and news business at Switchcam. Prior to that, he worked for a number of agencies, including B-Reel, Omelet, and Publicis.
Along with this new position, Publicis Seattle has added six hires to its strategy team:
- Nicole McKeown, senior strategist
- JP Martin, senior strategist
- Marie Matuszewski, strategist
- Casey Sperzel, analyst
- Karen Hymes, user experience designer
- Chad Woods, creative technologist
Todd Grantham to Lead DDB California
DDB Worldwide has appointed Todd Grantham as president and CEO of DDB California. In his new role, Grantham will lead the DDB San Francisco office, as well as spearhead new and organic business growth. He will report to Mark O’Brien, president of DDB North America.
With more than 20 years of experience in advertising, Grantham started working for Goodby Silverstein & Partners (GSP) in San Francisco in 1996. At GSP, he led a number of tech and automotive accounts, including Yahoo, Adobe, and Chevrolet. While running the Chevrolet account, Grantham was responsible for building a team of more than 200 people and opening GSP Detroit, the agency’s first office outside of San Francisco.
During his career at GSP, Grantham held a number of roles and most recently served as director of new business.
Havas Worldwide Japan Appoints David Morgan as Executive Creative Director
Havas Worldwide Japan has named David Morgan executive creative director. In his new role, Morgan will lead all aspects of the agency’s creative evolution, and partner with agency management to leverage Havas Worldwide Japan’s recent growth and success. He will work closely with brands such as Air France, BMW Motorrad, and Evian.
Prior to the appointment, Morgan worked for Ogilvy & Mather in Japan and across Asia-Pacific for more than eight years. He has won a number of international prizes, including Cannes, Promotion Marketing Awards of Asia (PMAA), and ADFEST.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.