XLNT Ads Launches: Another entry in the growing field of players aiming to help agencies outsource their ad creation to the masses. (press release)
Google Files for an In-Game Ad Patent: Actually, this is a dusty patent, dating to last fall; but it was just posted to the USPTO’s Web site, so has now become news. A method for “using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example.” (via MIT Advertising Lab)
Enpocket Signs an Agency Partner: Minneapolis agency Carlson Marketing will work with Enpocket to enable its loyalty marketing, employee recognition and events with mobile components. (press release)
European Utes Get Free Ad-Supported Phones: British start-up Blyk will offer U.K. teens a free phone service with ads from Coca-Cola, L’OrÃ©al and Buena Vista, according to a story in The Guardian. Blyk hasn’t responded to my queries, but it’s noteworthy to see an actual instance of completely free cell phones supported by marketing offers, which scenario has been hypothesized for some time. The proof will be in the details. How much of this service is subsidized, really? If kids still have to pay for incremental calling and messaging, it may fall flat. Ditto if the advertising is relentless.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.