Noteworthy from the past couple days…
Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel’s Reader’s Choice Awards.
A Generation Serves Notice: It’s a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers. As David Card notes, this one does a good job of describing the implications of media fragmentation in market research terms.
The Seattle Post-Intelligencer kills dayparting on its site. The move has only to do with content layout, but the thinking behind the decision certainly has ad implications. (via)
Big Film Festival Focuses on Small Screen. A Sundance panel on mobile distribution of films.
180solutions Spyware Practice Far From Perfect. The Center for Democracy & Technology complains to the FTC that the company has “deliberately and repeatedly” engaged in illegal and unethical spyware practices.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.