Noteworthy from the past couple days…
Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel’s Reader’s Choice Awards.
A Generation Serves Notice: It’s a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers. As David Card notes, this one does a good job of describing the implications of media fragmentation in market research terms.
The Seattle Post-Intelligencer kills dayparting on its site. The move has only to do with content layout, but the thinking behind the decision certainly has ad implications. (via)
Big Film Festival Focuses on Small Screen. A Sundance panel on mobile distribution of films.
180solutions Spyware Practice Far From Perfect. The Center for Democracy & Technology complains to the FTC that the company has “deliberately and repeatedly” engaged in illegal and unethical spyware practices.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more