Noteworthy from the past couple days…
Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel’s Reader’s Choice Awards.
A Generation Serves Notice: It’s a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers. As David Card notes, this one does a good job of describing the implications of media fragmentation in market research terms.
The Seattle Post-Intelligencer kills dayparting on its site. The move has only to do with content layout, but the thinking behind the decision certainly has ad implications. (via)
Big Film Festival Focuses on Small Screen. A Sundance panel on mobile distribution of films.
180solutions Spyware Practice Far From Perfect. The Center for Democracy & Technology complains to the FTC that the company has “deliberately and repeatedly” engaged in illegal and unethical spyware practices.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.