Noteworthy from the past couple days…
Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel’s Reader’s Choice Awards.
A Generation Serves Notice: It’s a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers. As David Card notes, this one does a good job of describing the implications of media fragmentation in market research terms.
The Seattle Post-Intelligencer kills dayparting on its site. The move has only to do with content layout, but the thinking behind the decision certainly has ad implications. (via)
Big Film Festival Focuses on Small Screen. A Sundance panel on mobile distribution of films.
180solutions Spyware Practice Far From Perfect. The Center for Democracy & Technology complains to the FTC that the company has “deliberately and repeatedly” engaged in illegal and unethical spyware practices.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.