A recent report released by the Online Marketing Institute has revealed that employers of digital marketers working for both brands and agencies covet analytics and mobile-focused skills above all else in the run up to the new year.
A recent report released by the Online Marketing Institute (OMI) has revealed that employers of digital marketers working for both brands and agencies covet analytics and mobile-focused skills above all else in the run up to the new year.
The 2014 State of Digital Marketing Talent study saw 747 advertising and Fortune 500 marketing executives asked about the digital marketing skills they value the most, compared to the skills their talent actually current possesses.
The data revealed that 58% of brand side employers surveyed believe mobile is a very important/important skill, but only 29% believe their talent is stronger/much stronger than other teams. Agency employers saw an even wider talent gap, with 74% believing mobile is a very important/important skill to have, but only 31% confident that their talent is stronger/much stronger than competition—a gap of 43 percentage points.
As well as this, 76% of brand side employers saw analytics as a very important/important skill to have, but only 39% believe their talent is stronger/much stronger than other teams. Agency side employers also recorded a similar result, posting a 30% analytics talent gap.
In order to be head and shoulders above the rest, digital marketers are encouraged to continue to learn new and specialised skills at every turn, lest they fall behind rival professionals. This can be done by embracing training opportunities such as Squared Online, the Google and Home Learning College partnership, which offers an exciting challenge for graduates interested in digital marketing to equip themselves with the tools necessary to deal with future advancements in the industry.
Check out the below infographic, created by Kelly Services to compliment OMI’s latest report, and get studying!
