Digital Marketing Tool: Cost-Per-Acquisition Calculator

Need to figure out the cost per acquisition (CPA) for an online marketing campaign? Use this new ClickZ/Dapper calculator to plug in several metrics to figure out how much money it took to get a product or service sold, a lead generated or another action.

Thanks to Paul Knegten, head of marketing at Dapper, for developing the interactive calculator. Check it out here on ClickZ.

Related reading