Need to figure out the cost per acquisition (CPA) for an online marketing campaign? Use this new ClickZ/Dapper calculator to plug in several metrics to figure out how much money it took to get a product or service sold, a lead generated or another action.
Thanks to Paul Knegten, head of marketing at Dapper, for developing the interactive calculator. Check it out here on ClickZ.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more