Once again, it is time for us to compile a list of major hires and promotions over the past month. Here are some of the important digital marketing hires from November 2015.
David Timm named U.S. CMO of Pizza Hut
Yum! Brands has named David Timm as the chief marketing officer (CMO) for its U.S. unit. Timm will move from Yum! Brands’ KFC restaurant chain as the successor to Carrie Walsh, who left Pizza Hut in September for a senior marketing position at the Susan G. Komen Foundation.
Prior to this appointment, Timm served as the CMO of KFC’s U.K. and Ireland operation. Before that, he led marketing for KFC in South Africa.
It’s still unclear who will fill Timm’s position at KFC.
Jeff Minsky to be senior vice president of digital innovation and integrated media for NYC & COMPANY
NYC & Company, New York City’s official destination marketing organization, appointed Jeff Minsky to the role of senior vice president of digital innovation and integrated media. Minsky will oversee NYC & Company’s digital strategy and implementation, digital products, and digital commerce models as well as integrated media and digital analytics. He will report to Abby Spatz, CMO for NYC & Company.
With around 27 years of ad experience, Minsky joined NYC & Company from Omnicom Media Group, where he led the Emerging Media Investment practice. At Omnicom, Minsky worked at the crossroads of technology and consumer media consumption, developing education programs, processes, best practices, and benchmarks across various platforms and initiatives, including mobile, addressable TV, connected TV, virtual reality, and video gaming.
Throughout his career, Minsky has received many industry awards, including the “Best Use of New Media” award by the Association of National Advertisers in 1997, for his team’s marketing efforts related to the Deep Blue versus Kasparov online chess tournament.
Zazie Lucke migrates from Bloomberg Media to Upworthy
Zazie Lucke has joined Upworthy as head of brand solutions. In her new role, Lucke will be responsible for creating innovative, strategic campaign packages for brands, agencies, and nonprofits, in addition to identifying and developing strategic partnerships.
Before she moved to Upworthy, Lucke served as head of global marketing for Bloomberg Media. One of her biggest achievements at Bloomberg includes the launch of Bloomberg Denizen, a data-driven content solution for advertisers.
Luke started her media career at The Week as a marketing coordinator. She quickly worked her way up to lead the publication’s marketing efforts.
Nina Hargus, new CMO of EMC Information Infrastructure
EMC Corporation has named Nina Hargus as the CMO of its information infrastructure business. As CMO, Hargus will spearhead EMC Information Infrastructure’s global structure, strategy, and execution of marketing efforts. She will report to Jeremy Burton, president of products and marketing of EMC Information Infrastructure.
Prior to this move, Hargus served as CMO of VCE, EMC’s converged infrastructure subsidiary. There she led the marketing integration and branding of five Global Services acquisitions. Before that, she held senior management positions in EMC’s Global Alliances and Channel Marketing organizations, in addition to holding a variety of roles in engineering and product line management.
Vikram Bansal elevated to chief data officer for Dentsu Aegis Network Asia Pacific
Dentsu Aegis Network has promoted Vikram Bansal to chief data officer for its Asia Pacific operations, effective in January 2016. Bansal will report to Arvind Sethumadhavan, chief innovation officer for Asia Pacific.
With more than 21 years of experience, Bansal most recently served as head of services for Dentsu Aegis Network Singapore, where he was responsible for integrating digital, analytics, and media services. In early 2014, Dentsu Aegis Network launched two regional centers of excellence (COE) in real-time media analytics and creative technology innovation in Singapore. Bansal led the analytics COE and built analytics solutions in less than 18 months.
Prior to Dentsu Aegis Network, he was chief executive of ZenithOptimedia Singapore.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?