Digital Pulp, which specializes in serving Web-based businesses, has had DoubleClick as a client for some time. Nadler calls it a “great transition” rather than a conflict of interest.
“It’s the best of both worlds,” he told the Silicon Alley Reporter. “I can still work on the DoubleClick brand, just on the other side of the fence. We will continue to work with DoubleClick. It’s a brand that I helped to create and I care very much about so I’m happy to continue to work on it.”
Nadler joined DoubleClick two years ago as director of marketing after working for a traditional ad agency and a direct marketing firm. He helped launch DoubleClick’s operations in Japan and Australia. He said he hopes to bring a “well-rounded marketing capability” to Digital Pulp’s clients, which include Egghead.com and InterVu Networks.
Digital Pulp co-founders Steven Sacks and Bruce Goodman will now be chief creative director and chief Web architect, respectively.
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